‘Onwards’, by Illustrator James Jarvis and visual artists collective Shynola. Music by Canadian band Caribou. Created for the swoosh brand.
Stop the bullet. Kill the Gun. This is a campaign made by the agency AMV BBDO. Client is the hiphop/r&b broadcast Choice FM. These 60 minutes are a part of the ‘Peace on the streets’ campaign of Choice FM. The idea is very simple but because of the fantastic production unbelievably powerful. The camera used in the filming captures images at over 10,000 frames per second. It is the first time it’s been used for a British commercial.
The music in the ad is the stunning aria ‘Casta Diva’ from the opera ‘Norma’, created by the Sicilian composer Vincenzo Bellini. The version in the ad is of poor quality (probably because of copyright issues), but you should listen to a Maria Callas-interpretation. The aria was one of her favorites and Maria Callas is by no doubt the most ‘famous’ Norma of the postwar period. She performed the role more than 89 times (Source = Wikipedia). Skin crawling.